To launch our war against Amazon Prime, we will put up competing billboards on Prime Day.
What transforms a “meh” bookstore? Replacing all the stuff that’s not books with themed book-nooks, duh.
To reach people looking for a getaway, we opened our “book nooks” to bookings on Airbnb Experiences.
To encourage book lovers to escape the digital world, we’ll bring the world of Fantastic Beasts and Where to Find Them 2 to life inside some of our stores on the same night as its movie premiere.
Copywriter: Whitney Repole