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OOH

To launch our war against Amazon Prime, we will put up competing billboards on Prime Day.







BOOK NOOKS

What transforms a “meh” bookstore? Replacing all the stuff that’s not books with themed book-nooks, duh.





AIRBNB EXPERIENCES

To reach people looking for a getaway, we opened our “book nooks” to bookings on Airbnb Experiences.





EVENT

To encourage book lovers to escape the digital world, we’ll bring the world of Fantastic Beasts and Where to Find Them 2 to life inside some of our stores on the same night as its movie premiere.







Copywriter: Whitney Repole