Rename common ketchup foods for what they really are—vehicles to get you to Heinz.
The Heinz Ketchup Truck and Kegs will be located in various food festivals and tailgates.
The ketchup packet pocket will be promoted on Instagram so fans can show off their love for Heinz.
Strategically placed above fast food restaurants that carry Heinz.
Signs in stadiums directing you to the nearest ketchup outlet.
Featured in food courts and restaurants that carry Heinz (and trays).
CW: Lamar Phillips