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2018 MOM'S CHOICE AWARD



IN-STORE

Rename common ketchup foods for what they really are—vehicles to get you to Heinz.





KETCHUP KEGS & TRUCK

The Heinz Ketchup Truck and Kegs will be located in various food festivals and tailgates.

ONLINE GOODIES

The ketchup packet pocket will be promoted on Instagram so fans can show off their love for Heinz.





OOH

Strategically placed above fast food restaurants that carry Heinz.







STADIUM SIGNAGE

Signs in stadiums directing you to the nearest ketchup outlet.





TRAY LINERS

Featured in food courts and restaurants that carry Heinz (and trays).




Copywriter: Lamar Phillips