United We Move

When COVID brought the fitness world to a halt, Planet Fitness kept moving. Within two days of masking up and closing down, we launched Home Work-ins: a series of trainer-led live workouts streamed straight to our members' living rooms.

In fact, by the end of the campaign, we increased Planet Fitness' social following by half a million, received 5 billion+ earned media impressions, and had nearly $600k new app downloads.

GroundJog Day

When gyms closed in 2020, people were forced to find new ways to get moving. And it was great! For about a week... People quickly realized that the same workout every day gets old fast, so we reminded the world of all the variety inside every Planet Fitness club.

GroundJog Day: 30

Judgement Free Generation

Planet Fitness’ annual anti-bullying initiative was falling flat, so when asked us to revamp the program and raise money for the Boys & Girls Clubs of America, we challenged people to flex their kindness muscles. To increase donations, we created a series of instructional videos encouraging people to exercise kindness, and in a single month, we raised over $1 Million for the Boys & Girls Clubs of America.

Exercising Kindness Side Step: OLV

Exercising Kindness High Five: OLV

Exercising Kindness Lunge: OLV

April Fool's Day

When Peloton hit the market, it seemed like half the world forgot that bikes were actually capable of moving. So, to combat the rise of indoor "cycling" we invented a totally new way to workout: The Mobile Stationary Bike.

Mobile Stationary Bike: OLV