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2018 BRONZE ADDY WINNER




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OOH





EXPERIENTIAL

Whataburger will use the College Football Playoff platform to raise awareness of their own greatness by sponsoring The Biscuit Bowl, a homage to their beloved Honey Butter Chicken Biscuit and Texas’ sacred sport.








SOCIAL

Twitter will serve as Head Coach Honey Butter's metaphorical locker room, giving him a place to share his Biscuit Bowl half-time wisdom.





Copywriter: Whitney Repole