LOTTERY

As Good As Gold

To prompt a modern-day gold rush on new Gold Rush Scratch games, we leaned into the golden era of television: the sitcom. Our show, As Good As Gold, followed two miners (and their trusty mule, Eugene) on a quest to strike it rich in a whole new way.


Theme Song: 15


Striking Gold: 30


Bear Traps: 30




Feel Alive

With tons of wins and bonus play Power Spots, Power Scratch-offs add a jolt of excitement to playing the lottery. With this spot, we leaned into the Halloween season to show that these tickets are enough to make anyone Feel Alive!


Feel Alive: 30




North Carolina Winners Club

Welcome to the Winners Club, a not-so-private club inhabited by an ever-growing population of NC Lottery winners.


This Is The Life: 30




The Grateful Outdoors

For 40 years, Colorado Lottery players have supported the great state through their play. And with so much money raised for the great outdoors, Colorado itself will thank them.


The Grateful Outdoors: 30




Denver Nuggets

There’s nothing quite like the thrill of a Denver Nuggets home game in Ball Arena. Now, with new Denver Nuggets Scratch, fans can experience a slice of that excitement wherever they play.


Play By Play: 30




Man's Best Friend

Even in 2020, you're only one ticket away from the best year ever.


Man's Best Friend: 30




Play It Forward

Lottery players don’t realize that all of the proceeds from every ticket purchased goes to Missouri public schools. While it’s easy to brush off a single ticket as “just a ticket”, their purchases really makes a big difference for the children of Missouri.


Power of Perspective: 30